Five problems worth solving.
The Carovana doesn't fail. It ends.
Seven AI requests, one gap underneath them.
Sixty percent of BlaBlaCar trips happen in silence.
The display is stained with the drink it sells.
The game mechanic is the exercise, not a reward bolted on top.
How I argue a design decision.
Most briefs arrive pre-solved. I map the system first (actors, cycles, constraints), then check whether the stated problem is the real one.
When research isn't available, find another source. If you can't ask people, ask the material.
A concept nobody can price is a picture, not a proposal. I cost what I propose.
ABOUT
A strategic designer who teaches design.
Every week I explain design decisions to students who don't share the vocabulary yet, and defend them when they push back. A client presentation is the same exercise in a harder room.
I work where systems thinking, organisational strategy and design research meet: deciding which problem is worth solving before deciding how to solve it.
TEACHING
At Toulouse Lautrec in Lima I teach Anthropometry and Ergonomics to undergraduate design students, and I have taught Digital Assembly.
Teaching made me better at the part of design that happens after the idea: making an argument clear to someone who doesn't share your vocabulary.
NOW
MDes Strategic Design, POLI.design, Politecnico di Milano · 2026–2027
Design Instructor, Toulouse Lautrec, Lima · since 2025
Design Research Lead, SocioNatural · since 2025
RECORD
Top 10.79% in the history of the PUCP Faculty of Art and Design · Adolfo Winternitz Award, 2020
Published at DRS 2024, Boston, third of five authors: Pluriversality on Earth and Beyond
A framework that travelled: architecture students at Tecnológico de Monterrey applied our Critical Interplanetary Design model
700+ products redesigned for manufacture at BENERTEC
30% less packaging cost at Despierta Galería
Exchange at UMPRUM, Prague, 2023
PATH
LANGUAGES
Spanish (native) · English (professional) · Italian (A2)